How do you pick your brand colour palette? It is really a little more complicated than just picking random colours you or your client likes. Choosing the brand colours is an essential part of successfully branding your business
Emotions are very powerful they are what impact our decision making process. Same colours provoke similar responses in different people showing it is a cultural agreement of what these colours stand for. And t is also important to know different shades of the same colours create different emotions.
Colour psychology is all about how colours impact people's emotions and how do people perceive these brands due to the colours used, this plays such an important role in branding
To read more about specific colour meaning Click here
When choosing your colour palette it is not all about what colours work together. You should also consider your brand strategy e.g
The dominant colour is the main colour and this sets the tone for your colour palette as all the other colours are chosen to complement or contrast with the dominant colour. As it is the dominant colour feel free to use it everywhere as this is what the audience should recognize you by.
The complementary colour sounds exactly as what it is, it complements the dominant colour allowing the dominant colour to pop.
The accent colour is chosen to pop. This is the colour that grabs attention which is perfect for website buttons.
Within your colour palette also include whites which give your colour palette a bit of a break from bold colours and blacks used for fonts.
The 60% 30% 10% rule creates nice balance and harmony within your colours. So what is it exactly?
60% is your dominant colours e.g website background
30% is your complementary colours e.g main elements like text & logo
10% is accent colours for a bit of pop of colours e.g website buttons
However, rules are created to be broken! So you don't need to stick to these rules you can switch them around e.g what was your dominant colour can become your complementary colour as long as the harmony is still there
Tips
Transfer your colour palette to grayscale this gives you a visible identification if there is enough contract between the colours chosen which increases readability.
Branding is important. It's so important, in fact, that it can make or break a business, no matter what type of business you're running, choosing your brand's colour palette is essential! So if you are still feeling stuck Im here to help! Let's chat now!
Thanks for reading!
Kami x
