Before tackling brand strategy let's split these 2 words into "brand" and "strategy".
To simply put it a brand is another's perception of your business. And a brand is NOT a logo.
If you want to learn more about this topics you may enjoy: Brand VS Branding VS Brand identity
Strategy is a plan of action to meet desired goals
So now that we know what both of these words mean, we can look at Brand strategy. So, brand strategy is all about solving problems and offering business solutions. A good brand strategy is influenced by the target audience, brand personality and competition. And brand strategy is required for a strong brand identity and the general long-term success of a business, this is why I don't do brand design without brand strategy.
A successful brand strategy allows the brand to stand out in the crowd, this is especially important as in the competitive world of business, everyone is competing for attention, with the help of a successful brand strategy you will find your key differentiate
Brand strategy attracts your ideal target audience, as when you are targeting everybody you are targeting nobody, understanding your audience and providing what your consumer's needs is vital in the world of business.
These days you not only need a good product/ service you need a reason behind your consumers should buy, the big WHY.
This can have an impact on:
Brand strategy varies from one brand strategist to another but this is the core of what is included in brand strategy:
Before you go you can download a free brand strategy template to help you begin with your own strategy but just know this is just a small snippet of the brand strategy session I provide my clients. If you'd like to skip to the chase and partner with a brand strategist, let's chat now!
Thanks for reading!
Kami x
