Au Naturel is a healthy organic unisex body wash that stands for creating body wash for all bodies. For this project, the focus was to create an identity that attracts our sassy and chic target audience.
Creative Direction
It is important to represent the brand promise in the brand identity, the focus being curvy and body positivity. To do this a elegant and curvy typography was chosen to represent the bodies curves and to support this illustrations and patterns of body figures was created!
Au Naturel is a healthy organic unisex body wash that stands for creating body wash for all bodies. For this project, the focus was to create an identity that attracts our sassy and chic target audience.
Creative Direction
It is important to represent the brand promise in the brand identity, the focus being curvy and body positivity. To do this a elegant and curvy typography was chosen to represent the bodies curves and to support this illustrations and patterns of body figures was created!
