What Is the Google Design Sprint?
The Design Sprint is a 5-day process developed at Google Ventures, laid out in the book "Sprint: How to Solve Big Problems and Test New Ideas in Just 5 Days" by Jake Knapp, John Zeratsky, and Braden Kowitz. It’s designed to help teams prototype and test ideas quickly—before investing a ton of time and money into building something that might flop.
If you’re new to UX or want to validate a new website idea quickly, this book (and process) is a game-changer.
Why Sprints Work
The idea behind the Sprint is simple: big challenges + tight time constraints = clarity and creativity. Instead of endless meetings, the Sprint gives you a structured way to solve UX problems fast by focusing on what really matters—your users.
The 5-Day Sprint Breakdown
✨ Monday: Set the Vision
Start the week by defining your long-term goals. Ask yourself: “Why are we doing this? Where do we want to be in 6 months? In 5 years?”
Map out the customer journey, identify key stakeholders, and highlight the most important user and their experience. This gives your entire project a clear focus.
✨ Tuesday: Sketch It Out
Time to brainstorm! Before diving into sketches, gather insights from experts and ask “How might we…” questions. For example, “How might we use imagery to tell our story?”
Use the 4-step sketch method:
- Take notes
- Draw rough ideas
- Create 8 versions in 8 minutes (Crazy 8s!)
- Choose one and sketch it clearly—no labels needed
And remember: don’t peek at other sketches! You want to come to Wednesday with a fresh perspective.
✨ Wednesday: Make Decisions
Now it’s time to vote. Pick the best ideas or parts of sketches and combine them into a stronger solution. The winning concept becomes your storyboard—the blueprint for your prototype.
✨ Thursday: Build the Prototype
This is the day to bring your idea to life. Keep it rough and flexible. Assign roles to your team: Maker, Stitcher, Writer, Asset Collector, and Interviewer.
Before the big test on Friday, do a quick trial run to catch any bugs or gaps.
✨ Friday: Test with Real Users
This is the moment of truth. Interview target users while the rest of the team observes in a separate room. Watch how they interact with your prototype and take notes on what excites, confuses, or frustrates them.
Whether your idea works perfectly or crashes and burns—you’ll walk away with invaluable insights.
Why This Matters for Your Website
If you run a service-based business, your website isn’t just a digital brochure—it’s your most powerful sales tool. But if it’s not built around your users, it won’t perform.
I use UX research, sprint methods, and strategic design to build websites that connect with your audience and convert curious visitors into loyal clients.
Let’s build a website that actually works for your business.
Thanks for reading!
Kami x
