5 SEO Keywords Every Wedding Photographer Website Should Target

If your dream clients can’t find you online, they can’t book you. SEO doesn’t need to be complicated. It’s about understanding what couples are typing into Google and making sure your website speaks their language. Whether you’re using Showit, Squarespace, Webflow or another platform, these five SEO keywords will help your wedding photographer website design attract more high-quality enquiries.

1. “Wedding Photographer [Your Location]”

This is your most important keyword and it’s usually how couples start their search. For example:

• “Wedding photographer Manchester”
• “London wedding photographer”
• “Destination wedding photographer Italy”

Make sure your homepage, contact page, and service pages include your city or region. Add it to your page title, headings, image alt text, and even your URL.

Learn more: Moz – Local SEO Guide

2. “Luxury Wedding Photographer” or “Fine Art Wedding Photographer”

If you serve high-end or editorial clients, use descriptive keywords that reflect your brand positioning. Couples searching for “luxury wedding photographer” or “fine art wedding photography” are often looking for quality and are willing to invest more.

Include these phrases naturally in your About page and portfolio descriptions. Avoid keyword stuffing. Just write conversationally and weave them in organically.

Learn more: Ahrefs – Keyword Research Basics

3. “Wedding Photographer Pricing” or “Wedding Photography Packages”

Pricing keywords have strong search intent. These users are close to booking. Even if you don’t publish full pricing, including “wedding photography packages” or “starting at £X” can help your page rank while pre-qualifying leads.

Make sure your pricing page includes your keyword in the H1, meta description, and at least once in the body copy.

Learn more: Backlinko – SEO Copywriting Guide

4. “Best Wedding Photographer Websites” or “Wedding Photographer Website Design”

If you’re a designer or a photographer building your own site, these are great for attracting backlinks and industry recognition. Blog posts that feature custom website design for wedding photographers or showcase Showit templates can perform exceptionally well on Google.

These keywords also attract fellow creatives, ideal for networking and guest posting opportunities.

Learn more: SEMrush – SEO Best Practices

5. “Wedding Photography Blog” or “Real Wedding Stories”

Blogging builds authority and helps your website rank for new long-tail keywords like venue names, seasonal weddings, and editorial styles. Posts titled “Romantic Summer Wedding at [Venue Name]” or “Elegant Manchester Wedding Photography” can bring in huge organic traffic over time.

These are evergreen and keep ranking as couples search for inspiration in your area.

Learn more: HubSpot – SEO Blogging Resources

Bringing It All Together

Start by updating your homepage, service pages, and blog with these five keyword categories. SEO for wedding photographer websites is about relevance and clarity, not tricks or over-optimisation. Each of these keywords helps couples find you, connect with you, and ultimately book you.

Need help optimising your website for SEO? Let’s create a strategy that works beautifully for your brand.

Thanks for reading!
Kami x