Squarespace vs Wix: Which Platform Should Photographers Use?

If you want a reliable, fast to launch site without a custom build, Squarespace and Wix are both excellent choices. For wedding photographers, the right platform supports portfolio display, booking flows, and local SEO that helps you get found by engaged couples.

Platform philosophies

Squarespace focuses on cohesive, curated templates and a streamlined editor. Wix offers more drag and drop freedom and an extensive app marketplace. Both can be used for compelling wedding photographer website design, but the differences show up in control, flexibility, and long term SEO.

Design and usability

• Squarespace: Templates feel editorial and refined, great for luxury brands. The editor is structured so pages maintain visual consistency.
• Wix: Greater layout flexibility and creative freedom, useful for photographers who want highly custom page layouts without coding.

SEO and content

Both platforms allow on page SEO basics (meta titles, descriptions, alt text). For photographers targeting specific locales such as “Manchester wedding photographer website designer” or broader markets like “US wedding photographer website design,” content strategy is the priority: venue posts, service pages, and image SEO.

Which to choose based on your goals

Choose Squarespace if:

• You want an elegant, editorial presence out of the box.
• You prefer a low maintenance, managed platform for portfolio and booking pages.
• You want straightforward commerce for prints or packages.

Choose Wix if:

• You want maximum layout control and a flexible visual editor.
• You want to experiment with apps (booking, galleries, client portals) without custom development.
• You’re comfortable managing some extra complexity for more unique layouts.

Local SEO tips for Squarespace and Wix

Regardless of platform, you can improve visibility for local searches:

• Write venue and city specific blog posts (e.g., “Bakewell wedding photographer gallery” or “Manchester registry office weddings”).
• Optimize each image’s file name and alt text with location phrases (e.g., “Manchester wedding photographer ceremony.jpg”).
• Claim and optimise Google Business Profile and industry directories; these help local clients find your wedding photographer website.

Final thought

Squarespace and Wix both make professional website design for photographers accessible. Squarespace wins for editorial polish and simplicity; Wix wins for layout freedom and apps. If your goal is to look premium while ranking locally (UK or US), a considered content strategy plus expert optimisation is the key, no matter which of these platforms you choose.

Ready to make your website work harder for bookings? I design luxury wedding photographer website design solutions that rank and convert, let’s talk about your project.