Squarespace vs Wix: Which Platform Should Photographers Use?

If you want a reliable and fast to launch site without a custom build, both Squarespace and Wix are excellent choices. For wedding photographers, the right platform helps you present your portfolio beautifully, streamline enquiries, and build visibility on Google.

Platform philosophies

Squarespace focuses on cohesive curated templates and a streamlined editing experience. Wix offers greater creative control allowing photographers to design each element through true drag and drop freedom. Both support professional wedding photographer website design but their approaches to creativity SEO and scalability differ.

Design and usability

• Squarespace: Its templates are modern structured and visually consistent, ideal for photographers who want an editorial look. The platform’s templates are curated for simplicity and brand polish. (View photography templates)
• Wix: It offers unmatched flexibility through the Wix Editor and advanced animations. Perfect for photographers who want to customise galleries layouts and pages without limits. (Explore Wix photography templates)

SEO and content for “Squarespace vs Wix for photographers”

When it comes to SEO both platforms have strong capabilities but they perform differently.

• Squarespace: Known for clean code automatic SSL and responsive designs. It includes built in meta fields and structured data options for blog posts. (Squarespace SEO guide)
• Wix: Offers more granular SEO settings through the Wix SEO Learning Hub allowing custom meta titles URL structures and redirects. Great for photographers managing multiple service locations.

For local photographers it is not just about tools. Your SEO strategy should include venue specific blogs image alt text with city names and backlinks from credible directories.

Which to choose based on your goals

Choose Squarespace if:

• You want a polished editorial website ready out of the box.
• You prefer a managed low maintenance platform for hosting galleries and bookings.
• You want to sell prints or digital downloads with built in ecommerce tools. (Squarespace Commerce)

Choose Wix if:

• You want maximum layout control and creative freedom.
• You would like to integrate apps such as client portals bookings or image proofing through the Wix App Market.
• You are comfortable exploring more advanced SEO and design tools for total flexibility.

Local SEO tips for Squarespace and Wix

Regardless of platform the best results come from strategic content and consistent updates.

• Publish venue specific and city focused blog posts such as “Manchester wedding photographer gallery” or “Devon coast elopement photography”.
• Use descriptive image names like London wedding photographer website design.jpg and match alt text to your keyword focus.
• Claim your Google Business Profile and optimise wedding directory listings like Hitched UK or The Knot.

Final thought

The debate around “Squarespace vs Wix for photographers” does not have a single clear winner. Squarespace shines for simplicity aesthetic consistency and built in SEO making it ideal if you want to focus on your craft. Wix excels for flexibility apps and scalability making it ideal if you want advanced design control and dynamic features.

For most wedding photographers Squarespace is the faster route to a polished professional site. But for brand driven photographers ready to customise every detail Wix can open creative possibilities.

Ready to make your website work harder for bookings? I design luxury wedding photographer websites that rank and convert. Let’s talk about your project.

If you are ready for a completely custom design or want expert help refining your chosen template, explore my custom website and template customization packages. Together, we can create a site that feels like you and helps your brand grow with confidence.

Thanks for reading!
Kami x