4 Tips for Creating a Strong UX Portfolio

1. Explain your work

Pretty designs are great—but if you don’t explain your thought process, you’re missing a huge opportunity. Walk people through your journey. What research did you do? What user problems were you solving? Your process is where the real value lies. That’s what UX is all about.

2. Presentation matters

Think of your portfolio like a client presentation—it should look cohesive and intentional. Use consistent visuals across your slides or pages, including brand-aligned fonts, colors, and design elements.

3. Stay on-brand

Speaking of consistency—make sure your portfolio aligns with your personal brand. I use my brand fonts and colors throughout my case studies. If you’re designing for a company or client, bring their branding into the work too. That small detail makes a big difference.

4. Use mockups to show your work in action

Mockups help people visualize how your design lives in the real world. Whether you're showcasing a mobile app or a desktop site, adding devices or UI previews makes your work feel more polished and professional. Don’t skip this step!

Designing Your UX Portfolio

Once you’ve pulled together your project content, I recommend building your presentation in Figma or Adobe XD to keep things clean and visually balanced. You want your work to feel like it belongs in a real-world setting, even if it’s a student or personal project.

Why I Recommend Webflow for UX Portfolios

If you’re ready to take your portfolio online, Webflow is my top pick. Unlike template-heavy platforms, Webflow gives you the freedom to design exactly what you want—without code. And as a website designer who deeply cares about good UX, I love that even the smallest design choices can be customized to reflect your personal brand and user journey.

Your portfolio should feel like an experience—not just a gallery. And Webflow gives you the tools to make that happen.

👉 You can view my own UX portfolio here

📚 Check out the Google UX Course here

Final Thoughts

Whether you're new to UX or building your first portfolio, remember that it’s not about having the perfect visuals—it’s about telling a compelling story. One that reflects your thinking, creativity, and values. That’s how you stand out.

Still stuck? I help creatives and service providers design websites (and portfolios!) that actually convert. Let’s chat and bring your vision to life.

Thanks for reading!
Kami x