- Designed and built a custom Showit website rooted in emotion, storytelling, and ease of use
- Created two dedicated service pages (Weddings + Lifestyle/Baby) for stronger SEO and better audience segmentation
- Structured the homepage to introduce the full brand experience and guide users to the right service
- Optimised metadata, page hierarchy, and copy for local SEO (High Peak, Derbyshire & Staffordshire)
What i did
This project began when a UK-based wedding and lifestyle photographer realised her existing brand and website were no longer aligned with the clients she wanted to attract. Her original name-based brand was creating confusion online due to another photographer with the same name, resulting in incorrect reviews and diluted credibility. Additionally, the website positioned her as “everything for everyone,” which made it difficult to connect with her ideal audience of weddings, maternity, newborn, and family clients.
The rebrand focused on crafting a distinctive brand identity with an emotional, nostalgic feel that would attract her dream clients and clearly differentiate her from competitors. From there, the Showit website was redesigned with clear service pathways, emotional storytelling, and SEO-first structure to support long-term visibility.
Background
Wedding & Lifestyle Photographer Website Redesign
